hybrid vehicles
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Thailand’s Automotive Market 2026: Japanese Share Falls Below 70%, a Chinese EV Maker Collapses — and What Became of Toyota’s China Sourcing
Introduction In August 2025, we published “Toyota’s EV Procurement Transformation in Thailand“, examining a decision reported by Nikkei: Toyota had begun opening its Thai supply chain to Chinese parts makers, introducing interior-materials maker Wuhu Yuefei to Thailand’s Summit Group and targeting a 30% cost reduction for a new multi-powertrain vehicle planned for around 2028. Our…